Jetzt erzählt er endlich seine Geschichte. Es ist ein Symbol von Geschmeidigkeit und Größe, eines der wenigen Icons, die in jedem Winkel unseres Erdballs sofort wiedererkannt werden.Aber Knight selbst, der Mann hinter dem Swoosh, ist immer ein Geheimnis geblieben. In unserem Zeitalter der Start-ups hat sich Knights Firma Nike als Maßstab aller Dinge etabliert und sein 'Swoosh' ist längst mehr als nur ein Logo. Heute liegen die Jahresumsätze von Nike bei über 30 Milliarden Dollar. In jenem ersten Jahr, 1963, verkaufte Knight Laufschuhe aus dem Kofferraum seines Plymouth Valiant heraus und erzielte einen Umsatz von 8000 Dollar. Neuware -Als junger, abenteuerlustiger Business-School-Absolvent auf der Suche nach einer Herausforderung lieh Phil Knight sich von seinem Vater 50 Dollar und gründete eine Firma mit einer klaren Mission: qualitativ hochwertige, aber preiswerte Laufschuhe aus Japan importieren. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.Īudio-CD. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. Now, for the first time, he tells his story. But knight, the man behind the swoosh, has always remained a mystery. In an age of start-ups, nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. Today, nike's annual sales top $30 billion. Selling the shoes from the boot of his Plymouth, knight grossed $8000 in his first year. In 1962, fresh out of business school, phil knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from japan.

Phil knight book shoe dog